If you operate a specialty medical practice you may be seeing reduced volume, declining reimbursements and more competition than ever before and wonder what to do about it. To start you will want to understand how traditional systems of referrals are changing and what you can do to take advantage of these changes. Reimbursement levels and competition may be outside control of your practice, but by proactively understanding the origins of referrals your practice can identify where to place … [Read more...]


When most physicians and other healthcare professionals hear the term "reputation management," they usually associate it with the public perception of the doctors in a practice. But in this day and age of comprehensive healthcare that includes more reliance upon nurse practitioners, complementary therapists and others, the importance of reputation now encompasses the entire practice. So the way we portray a practice for the public must be carried out in the context of all its component parts, … [Read more...]