Healthcare is personal. It is increasingly patient-centered. Healthcare and wellness service practitioners need a marketing agency that understands and embraces these principles as a basis for attracting and retaining patients — now and most definitely in the future.
Healthy Living Partners is that agency.
Based in the Washington, D.C. area, we are an integrated marketing services firm focused tightly on patient creation and retention. Our expertise comes from more than a decade in health promotion and in integrative healthcare where the “customer” is the central focus. HLP is positioned to help practitioners grow in response to changing, patient-centered expectations and to the changing models of care that are being created to meet those expectations.
We blend the talents and deep experience of our staff with a multi-discipline approach to establish and grow your healthcare brand and make it responsive to the times, in order to best position your practice for sustainable success.
A Case Study in Patient Centered Marketing Communications Casey Health Institute is a new model of integrative primary care that transforms the patient/provider relationship in the context of a non-profit, community-based health center. Central to their mission, Casey’s physicians, nurse practitioners, integrative health practitioners, and allied health professionals function as a highly organized team whose focus is always centered on the patient. Healthy Living Partners began work with … View Project Details →
By Taylor Walsh
In our initial discussions with a specialty practice client recently, we posed the following questions: 1. What makes your practice unique? 2. Why would a patient consider you over a competing practice? The reply was time-honored, perhaps, and predictable: “Because we’re good doctors.” Now, there’s no denying that the doctors in this practice are outstanding…. Read More
By Ed Hinde
If you operate a specialty medical practice you may be seeing reduced volume, declining reimbursements and more competition than ever before and wonder what to do about it. To start you will want to understand how traditional systems of referrals are changing and what you can do to take advantage of these changes. Reimbursement levels… Read More
By Ed Hinde
When most physicians and other healthcare professionals hear the term “reputation management,” they usually associate it with the public perception of the doctors in a practice. But in this day and age of comprehensive healthcare that includes more reliance upon nurse practitioners, complementary therapists and others, the importance of reputation now encompasses the entire practice…. Read More